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Forum - View topicINTEREST: Sanrio Sues Oklahoma Beauty Pageant for Copyright Infringement
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Mr. Oshawott
 Posts: 6773 |
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Man, Sanrio must really be on a lawsuit frenzy for some time now. What reason does the Oklahoma Beauty Pageant have for featuring Hello Kitty within its event?
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Emma Iveli
Posts: 679 Location: Hobo with internet |
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It's a children's beauty pageant, you know the type from Toddlers and Tiaras... need I say more? |
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Dessa
 Posts: 4438 |
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Companies really don't have a choice in these matters. It may look like they're just being sue-happy, but in the US, at least, if you don't actively go after people infringing on your copyright, then you risk losing it.
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la_contessa
Posts: 200 Location: Pennsylvania |
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You're thinking of trademarks  Copyrighted material does not become public domain due to lack of enforcement; trademarks, on the other hard, can become generic and therefore no longer protected.
You're on the right track, though--the copyright holder loses licensing fees. The pageant SHOULD have paid a fee to Sanrio to use the copyrighted material, and Sanrio lost that potential money when the pageant used the material without paying the fee. Seriously, how unprofessional does your company have to be to ignore a C&D letter? And from a huge company like Sanrio, even! |
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Sunday Silence
 Posts: 2047 |
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Ever seen Toddlers and Tiaras? Or that abysmal new show Here Comes Honey Boo Boo? |
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potatochobit
 Posts: 1373 Location: TEXAS |
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Sanrio is way past it's prime. I actually believe they are not in a very good position. you can see how they have been associating with 'other brands' in an attempt to regain some popularity.
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Mr. Oshawott
Posts: 6773 |
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I wonder what are those "other brands" that Sanrio's been attempting to take part in? |
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Siegel Clyne
Posts: 200 |
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Even with a stagnant economy and a rapidly aging, possibly shrinking population with a low, declining birth rate in Japan, Sanrio (wholly owned subsidiary of Japan's Sanrio Co., Ltd.) - headed by its most popular character, Hello Kitty - still managed to be ranked as the 8th most valuable brand in the world for 2011, with 5 billion (5,000 million) U.S. dollars in global licensing sales.
Source: The Top 125 Global Licensors, the exclusive annual retail sales ranking of the world's largest owners of intellectual property from License! Global (dated May 2012) According to a July 12, 2011 article in WalmartHelp? News & Information for Walmart Suppliers, "Sanrio to Cut Reliance on Hello Kitty Character – Bloomberg":
Some other Japanese-related information regarding The Top 125 Global Licensors: #7 Hasbro (US) US$5.2 billion - led by the Transformers, which originated as Japanese robot toylines Diaclone and Microman's Micro Change from Japan's Takara #19 Cartoon Network Enterprises/Turner CN Enterprises (US) US$2.9 billion - Bakugan, an international collaboration between Japanese (TMS, Japan Vistec), Canadian (Nelvana) and British (Spin Master) companies, is a major contributor to Cartoon Network's fortunes #30 The Pokémon Company International (Japan) US$1.5 billion - Pikachu! #48 Nelvana Enterprises (Canada) US$1 billion - led by the Japanese multimedia franchise Beyblade based on a Japanese manga by Takao Aoki, which in turn revolved around Japanese fighting spinning tops #68 Toei Animation (Japan) US$384 million - Japanese animation (anime) #70 Saban Brands (US) US$375 million - led by the Power Rangers, which originated in Japan from Toei's long-running Tokusatsu series, Super Sentai #92 Viz Media (US-based, Japan-owned) US$200 million - Japanese animation and comics (anime and manga) #94 Big Tent Entertainment (US) US$182 million - led by Domo, the mascot of Japan's NHK... |
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