Asia Pacific Game Summit First Time Held in Kaihin-Makuhari, Japan
“Asia Pacific Game Summit” was held for the first time in Japan last week (Sept. 15) in Kaihin-Makuhari. The conference invited game developers and distributors from Taiwan, Japan, and Belarus to share experiences in the Taiwanese market from respective perspectives, providing Japanese game companies planning to enter the Taiwanese market with valuable opportunity to exchange industrial insights.
Organized by Taipei Computer Association (TCA), and co-organized by Japan Online Game Association (JOGA), “Asia Pacific Game Summit – Japan” chose Tokyo as its oversea tour's first stop because of Taiwan-Japan frequent interaction in economics and culture, of which Japanese animation and games in particular receive great popularity in Taiwan, establishing a sound cooperative foundation for the two countries' game industry. Wu Wen-Jung, executive officer of Taipei Game Show, believes that, “Game rankings truthfully reflect Taiwanese players' high-level acceptance of games from Japan, South Korea, China, Europe, and Americas.” Unlike China or South Korea, Taiwan has no preferences for specific types of game, and marketing campaigns in Taiwan also show that it is a free market open to competition.
According to Newzoo, the world-leading statistics company, although Taiwan ranks 55th in the world population, it ranks 15th in game revenues, only behind China, Japan, and South Korea in Asia. Each internet user in Taiwan contributes US$ 46.79, which increases 25% comparing to 2015, and ranks 6th in Asia. The “Asia Pacific Game Summit – Japan” held last Thursday (Sept. 15) in Tokyo specially invited famous Japanese game developers Aiming Inc. and mixi, world-renowned online game developer and distributor Wargaming, as well as Taiwanese game operator So-net and developer Fun Yours Technology to share secrets to how games can enjoy long-lasting popularity in Taiwan.
Aiming Inc., the developer of popular Japanese mobile game “Logres of Sword and Sorcery: Goddess of Ancient,” has partnered with Taiwanese game company Fun Yours for several times. Aiming Inc. CEO Tadashi Shiiba said, “To find a partner, one must first understand thoroughly about the partner company's cultural background, development history and operation experience. Such information is beneficial to the establishment of mutual consensus and trust.”
CEO Hirotake Nagata of So-net Entertainment Taiwan, publisher that has focused on local market and successfully introduced a number of popular Japanese titles, including “White Cat Project” and “Quiz RPG Magician and Black Cat Wiz,” believes that the success of a title not only relies on high quality gameplay, but also depends on the operating team's sharp observation on and familiarity with the local market, so that they can tailor exclusive marketing scheme for a specific game.
Wargaming is an online game developer and publisher from Belarus. Its most famous titles “World of Tanks” and “World of Warplanes” cooperate with “Girls und Panzer” and “Arpeggio of Blue Steel” respectively. Wargaming's country manager of Taiwan branch, and marketing and business development manager of Asia, Sky Lin, points out that they expand fan base through marketing with anime characters and animations, attracting fans of the IPs to play the games. While Facebook has a market penetration rate of 70% in Taiwan, Wargaming not only manages the official fanpage on Facebook, but also shows support for other unofficial fanpages established by fans.
Japanese chart-topping mobile game “Monster Strike,” another game enjoying great success in Taiwan, announced to participate in the Taipei Game Show 2017, and to share marketing experience in Taiwan. Atsushi Ōsaki, Director of Overseas Operation Department, mixi, the developer of the game, points out that for different markets, localization is not always necessary. While drastic change of the game is not what mixi seeks for, it is the game itself and the pleasure that follows matter. Though it is undoubted that certain local elements will be added to games to satisfy players from different countries, one must never put the cart before the horse.
Taiwanese players' attitude towards game development is also reflected through the types of games they prefer. Most Taiwanese players prefer RPG, TCG, shooter, simulation and strategy, and puzzle game. Fun Yours launched “Power of School Girl Mobile” and “Tomb Hero 2” in Japan this year, which enjoy continuous popularity and growth. Deputy General Manager Azell Liu believes that although Taiwanese market is similar to Japanese market, Japanese players focus more on the story and script of the game, while Taiwanese players pay more attention to gameplay and smoothness of the process, and are willing to pay to get to the higher level and acquire new skills. Such distinction is perhaps due to culture difference. Therefore, Azell Liu suggested that Japanese companies interested in the Taiwanese market should cooperate with local developers, as they understand the characteristics of local market and are also familiar with Japanese games. In this way, Japanese companies can really learn the gaming culture in Taiwan as well as habits of the players.
According to Taiwan Game Market White Paper co-published by Yahoo Taiwan and MIC in 2016, gaming population in Taiwan has reached 8.13 million; the average age of players is 29 years old, and currently, approximately 65% of mobile players use Android phones as main platform. Market research agency App Annie points out in its report published in July 2016 that smart phone penetration rate in Taiwan is 78%, and, with the market's high acceptance of games from other countries, predicts that Taiwan will be the next billion-dollar App market. Taiwan is at a vital location in the Asia-Pacific region as it connects Mainland China to the west, Japan and South Korea to the north, and emerging Southeast Asian market to the south, making the island the most important first stop for companies entering the Asia market.
The next stop for “Asia Pacific Game Summit” will be next year's Taipei Game Show, which is scheduled from January 19 to 20, 2017, and will feature world-renowned speakers with latest industrial trends and insights. Please visit the official website for more exciting details.
※official website:http://taipeigameshow.biz/apgs/index.php?lang=e
※ Asia Pacific Game Summit Japan – Background Information of Participating Companies
Aiming Inc.
In the short few months since the inception of Aiming Inc. in May 2011, our team has expanded to more than 200 members dedicated to developing browser-based and social games for smartphones and PCs.
With careers spanning more than ten years in the online game industry and seven years with the Free-to-Play model, our core members lead a team that offers an unparalleled amount of experience and credentials in terms of technology and game design. Our library of games includes online titles Browser Three Kingdoms (published by AQ Interactive), Sengoku IXA (Square Enix) and Hero Quest (DeNA). Aiming also stands out as one of the few Japanese studios to release a 3D-MMORPG with Blade Chronicle.
The emergence of smartphones and other mobile devices has ushered in a generation of technology in which consumers have instant access to the Internet even away from their computers. Aiming strives to build on our accumulated experience and past achievements to succeed on a global level in this ever-increasing interconnected environment.
FUN YOURS Technology Co.,Ltd.
FUN YOURS Technology Co., Ltd has always focused on developing games since the establishment of the company. We have been making all kind of games like PC games、Console games、MMO、Browser games and mobile games. Except out most famous game series Wind Fantasy, we have created lots of great games like El Dorado Online, Tomb Hero Online and Wind Fantasy Online. The product we make are all follow the 3 principles:Simple、Straight、Easy to play. We have been having great success in Japanese game market since The Wind Fantasy Online (2009) to now. Our product Adventure Generation Online and ESTS online are not only making explosive success in Japanese, also accept by Chinese players and having good response in Chinese market. The 100% self-developing game are welcome and receiving recognition by players in Mainland China、Taiwan、Hong-Kong and Japan.
mixi Inc.
mixi, Inc. is a digital media company which offers a variety of different services in Japan such as a popular social network service and mobile games. With the huge success of Monster Strike - mixi's hit mobile game - in Japan, mixi has begun releasing the game in many different regions across the world. Monster Strike is a unique game that combines action elements, role-playing game leveling and crafting and monster collecting. “Pull and Fling” controls send players' monsters pinballing across the screen, striking each other and enemy monsters, resulting in explosive combos and huge damage depending on the combination of monster types. This simple and addictive game has many elements to maximize the players' enjoyment. The game has had an incredible success exceeding 14 million users in the first year and staying in the top 3 of Japanese mobile game rankings for over 13 months on both Google Play and the App Store, regularly hitting the number 1 spot. Many events, quests and updates ensure that the players always have new challenges in the game.
So-net Entertainment Taiwan Limited
So-net Entertainment Taiwan Limited, which is a subsidiary company of Sony Network Communications Inc. Japan, provides services of broadband Internet and solutions for the game industry. The services of So-net Entertainment Taiwan Limited offered include payment service, channels, business broadband , IDC, game points and micropayments of mobile phone.
Besides, the aim of So-net Entertainment Taiwan Limited is to be a leading company in the field of Japanese mobile phone games publishing in Taiwan, Hong Kong and Macau. So-net Entertainment Taiwan Limited is specialized in managing its large members of gamers, providing excellent services and applying its extraordinary know how on game industry locally.
At present, So-net Entertainment Taiwan is the agent of Quiz RPG: The World of Mystic Wiz, Colopl Rune Story, Boku & Dragons, Battle Girl High School, Elemental Story and the exclusive agent of Lobi, which is the largest community of mobile game in Japan.
WARGAMING
An award-winning online game developer and publisher. One of the leaders in the free-to-play MMO market, the company delivers authentic gaming experiences and services across PC, console and mobile platforms.
◎About APGS:
Taiwan is at the key position in Asia-Pacific region, and is not only the bridge between North-East Asia and South-East Asia, but also the gateway to entering Asia-Pacific game industry. Nowadays, Taiwan has over 7.5 million game populations, and already reached USD 10.3 billion market value. In order to enhance industry communication and business promotion, Taipei Computer Association creates “Asia Pacific Game Summit(APGS)”as a platform to connect game industry around the world.
Since 2014, Asia Pacific Game Summit contains over 100 speeches, panels, and round-table discussions in all kinds of topics such as global strategy, marketing, game narrative, eSports, Virtual Reality, community, business, etc., delivered by leading industry experts. The number of attendees accumulated to almost 4000.To help startup game developers promote products to the world, Asia Pacific Game Summit organize “Indie Game Panel”, which invites the most creative game developers all around the globe to share their experience of game development and achievement.
◎About TCA:
Taipei Computer Association(TCA), the leading representative of Taiwan's IT industry, was established as a NGO(non-governmental organization)and NPO(non-profit organization)in Taipei City on November 5, 1974. Over the past three decades, its branch offices have expanded nationwide and abroad. Internationally, the TCA has overseas representative offices in Tokyo, Japan and Suzhou, China. Its corporate members have grown from 15 to more than 4,000. Our members can be seen in every sub-categories of Taiwan ICT industry, including a lot of influential multinational corporations such as ACER, ASUS, Microsoft, Intel, IBM and HP etc.
TCA is a service-oriented organization. Its goals are to bridge between government and the ICT companies, and to offer local companies with opportunities of global linkage. Each year, TCA organizes first-rate domestic and international exhibitions on IT, telecommunications, software and multimedia in Taiwan. Some of the most famous exhibitions organized by TCA include the Taipei Game Show, COMPUTEX TAIPEI and IT Month, which attract more than 3 million visitors annually.
Organized by Taipei Computer Association (TCA), and co-organized by Japan Online Game Association (JOGA), “Asia Pacific Game Summit – Japan” chose Tokyo as its oversea tour's first stop because of Taiwan-Japan frequent interaction in economics and culture, of which Japanese animation and games in particular receive great popularity in Taiwan, establishing a sound cooperative foundation for the two countries' game industry. Wu Wen-Jung, executive officer of Taipei Game Show, believes that, “Game rankings truthfully reflect Taiwanese players' high-level acceptance of games from Japan, South Korea, China, Europe, and Americas.” Unlike China or South Korea, Taiwan has no preferences for specific types of game, and marketing campaigns in Taiwan also show that it is a free market open to competition.
According to Newzoo, the world-leading statistics company, although Taiwan ranks 55th in the world population, it ranks 15th in game revenues, only behind China, Japan, and South Korea in Asia. Each internet user in Taiwan contributes US$ 46.79, which increases 25% comparing to 2015, and ranks 6th in Asia. The “Asia Pacific Game Summit – Japan” held last Thursday (Sept. 15) in Tokyo specially invited famous Japanese game developers Aiming Inc. and mixi, world-renowned online game developer and distributor Wargaming, as well as Taiwanese game operator So-net and developer Fun Yours Technology to share secrets to how games can enjoy long-lasting popularity in Taiwan.
Aiming Inc., the developer of popular Japanese mobile game “Logres of Sword and Sorcery: Goddess of Ancient,” has partnered with Taiwanese game company Fun Yours for several times. Aiming Inc. CEO Tadashi Shiiba said, “To find a partner, one must first understand thoroughly about the partner company's cultural background, development history and operation experience. Such information is beneficial to the establishment of mutual consensus and trust.”
CEO Hirotake Nagata of So-net Entertainment Taiwan, publisher that has focused on local market and successfully introduced a number of popular Japanese titles, including “White Cat Project” and “Quiz RPG Magician and Black Cat Wiz,” believes that the success of a title not only relies on high quality gameplay, but also depends on the operating team's sharp observation on and familiarity with the local market, so that they can tailor exclusive marketing scheme for a specific game.
Wargaming is an online game developer and publisher from Belarus. Its most famous titles “World of Tanks” and “World of Warplanes” cooperate with “Girls und Panzer” and “Arpeggio of Blue Steel” respectively. Wargaming's country manager of Taiwan branch, and marketing and business development manager of Asia, Sky Lin, points out that they expand fan base through marketing with anime characters and animations, attracting fans of the IPs to play the games. While Facebook has a market penetration rate of 70% in Taiwan, Wargaming not only manages the official fanpage on Facebook, but also shows support for other unofficial fanpages established by fans.
Japanese chart-topping mobile game “Monster Strike,” another game enjoying great success in Taiwan, announced to participate in the Taipei Game Show 2017, and to share marketing experience in Taiwan. Atsushi Ōsaki, Director of Overseas Operation Department, mixi, the developer of the game, points out that for different markets, localization is not always necessary. While drastic change of the game is not what mixi seeks for, it is the game itself and the pleasure that follows matter. Though it is undoubted that certain local elements will be added to games to satisfy players from different countries, one must never put the cart before the horse.
Taiwanese players' attitude towards game development is also reflected through the types of games they prefer. Most Taiwanese players prefer RPG, TCG, shooter, simulation and strategy, and puzzle game. Fun Yours launched “Power of School Girl Mobile” and “Tomb Hero 2” in Japan this year, which enjoy continuous popularity and growth. Deputy General Manager Azell Liu believes that although Taiwanese market is similar to Japanese market, Japanese players focus more on the story and script of the game, while Taiwanese players pay more attention to gameplay and smoothness of the process, and are willing to pay to get to the higher level and acquire new skills. Such distinction is perhaps due to culture difference. Therefore, Azell Liu suggested that Japanese companies interested in the Taiwanese market should cooperate with local developers, as they understand the characteristics of local market and are also familiar with Japanese games. In this way, Japanese companies can really learn the gaming culture in Taiwan as well as habits of the players.
According to Taiwan Game Market White Paper co-published by Yahoo Taiwan and MIC in 2016, gaming population in Taiwan has reached 8.13 million; the average age of players is 29 years old, and currently, approximately 65% of mobile players use Android phones as main platform. Market research agency App Annie points out in its report published in July 2016 that smart phone penetration rate in Taiwan is 78%, and, with the market's high acceptance of games from other countries, predicts that Taiwan will be the next billion-dollar App market. Taiwan is at a vital location in the Asia-Pacific region as it connects Mainland China to the west, Japan and South Korea to the north, and emerging Southeast Asian market to the south, making the island the most important first stop for companies entering the Asia market.
The next stop for “Asia Pacific Game Summit” will be next year's Taipei Game Show, which is scheduled from January 19 to 20, 2017, and will feature world-renowned speakers with latest industrial trends and insights. Please visit the official website for more exciting details.
※official website:http://taipeigameshow.biz/apgs/index.php?lang=e
※ Asia Pacific Game Summit Japan – Background Information of Participating Companies
Aiming Inc.
In the short few months since the inception of Aiming Inc. in May 2011, our team has expanded to more than 200 members dedicated to developing browser-based and social games for smartphones and PCs.
With careers spanning more than ten years in the online game industry and seven years with the Free-to-Play model, our core members lead a team that offers an unparalleled amount of experience and credentials in terms of technology and game design. Our library of games includes online titles Browser Three Kingdoms (published by AQ Interactive), Sengoku IXA (Square Enix) and Hero Quest (DeNA). Aiming also stands out as one of the few Japanese studios to release a 3D-MMORPG with Blade Chronicle.
The emergence of smartphones and other mobile devices has ushered in a generation of technology in which consumers have instant access to the Internet even away from their computers. Aiming strives to build on our accumulated experience and past achievements to succeed on a global level in this ever-increasing interconnected environment.
FUN YOURS Technology Co.,Ltd.
FUN YOURS Technology Co., Ltd has always focused on developing games since the establishment of the company. We have been making all kind of games like PC games、Console games、MMO、Browser games and mobile games. Except out most famous game series Wind Fantasy, we have created lots of great games like El Dorado Online, Tomb Hero Online and Wind Fantasy Online. The product we make are all follow the 3 principles:Simple、Straight、Easy to play. We have been having great success in Japanese game market since The Wind Fantasy Online (2009) to now. Our product Adventure Generation Online and ESTS online are not only making explosive success in Japanese, also accept by Chinese players and having good response in Chinese market. The 100% self-developing game are welcome and receiving recognition by players in Mainland China、Taiwan、Hong-Kong and Japan.
mixi Inc.
mixi, Inc. is a digital media company which offers a variety of different services in Japan such as a popular social network service and mobile games. With the huge success of Monster Strike - mixi's hit mobile game - in Japan, mixi has begun releasing the game in many different regions across the world. Monster Strike is a unique game that combines action elements, role-playing game leveling and crafting and monster collecting. “Pull and Fling” controls send players' monsters pinballing across the screen, striking each other and enemy monsters, resulting in explosive combos and huge damage depending on the combination of monster types. This simple and addictive game has many elements to maximize the players' enjoyment. The game has had an incredible success exceeding 14 million users in the first year and staying in the top 3 of Japanese mobile game rankings for over 13 months on both Google Play and the App Store, regularly hitting the number 1 spot. Many events, quests and updates ensure that the players always have new challenges in the game.
So-net Entertainment Taiwan Limited
So-net Entertainment Taiwan Limited, which is a subsidiary company of Sony Network Communications Inc. Japan, provides services of broadband Internet and solutions for the game industry. The services of So-net Entertainment Taiwan Limited offered include payment service, channels, business broadband , IDC, game points and micropayments of mobile phone.
Besides, the aim of So-net Entertainment Taiwan Limited is to be a leading company in the field of Japanese mobile phone games publishing in Taiwan, Hong Kong and Macau. So-net Entertainment Taiwan Limited is specialized in managing its large members of gamers, providing excellent services and applying its extraordinary know how on game industry locally.
At present, So-net Entertainment Taiwan is the agent of Quiz RPG: The World of Mystic Wiz, Colopl Rune Story, Boku & Dragons, Battle Girl High School, Elemental Story and the exclusive agent of Lobi, which is the largest community of mobile game in Japan.
WARGAMING
An award-winning online game developer and publisher. One of the leaders in the free-to-play MMO market, the company delivers authentic gaming experiences and services across PC, console and mobile platforms.
◎About APGS:
Taiwan is at the key position in Asia-Pacific region, and is not only the bridge between North-East Asia and South-East Asia, but also the gateway to entering Asia-Pacific game industry. Nowadays, Taiwan has over 7.5 million game populations, and already reached USD 10.3 billion market value. In order to enhance industry communication and business promotion, Taipei Computer Association creates “Asia Pacific Game Summit(APGS)”as a platform to connect game industry around the world.
Since 2014, Asia Pacific Game Summit contains over 100 speeches, panels, and round-table discussions in all kinds of topics such as global strategy, marketing, game narrative, eSports, Virtual Reality, community, business, etc., delivered by leading industry experts. The number of attendees accumulated to almost 4000.To help startup game developers promote products to the world, Asia Pacific Game Summit organize “Indie Game Panel”, which invites the most creative game developers all around the globe to share their experience of game development and achievement.
◎About TCA:
Taipei Computer Association(TCA), the leading representative of Taiwan's IT industry, was established as a NGO(non-governmental organization)and NPO(non-profit organization)in Taipei City on November 5, 1974. Over the past three decades, its branch offices have expanded nationwide and abroad. Internationally, the TCA has overseas representative offices in Tokyo, Japan and Suzhou, China. Its corporate members have grown from 15 to more than 4,000. Our members can be seen in every sub-categories of Taiwan ICT industry, including a lot of influential multinational corporations such as ACER, ASUS, Microsoft, Intel, IBM and HP etc.
TCA is a service-oriented organization. Its goals are to bridge between government and the ICT companies, and to offer local companies with opportunities of global linkage. Each year, TCA organizes first-rate domestic and international exhibitions on IT, telecommunications, software and multimedia in Taiwan. Some of the most famous exhibitions organized by TCA include the Taipei Game Show, COMPUTEX TAIPEI and IT Month, which attract more than 3 million visitors annually.
 |
 |
 |
 |
 |
bookmark/share with:
