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'Beyblade Burst Turbo' Revs Up for Launch' in Canada on Teletoon Beginning on October 7

Season 3 of the BEYBLADE BURST Animated Boys' Action Series to Feature 51 All-New Episodes

NEW YORK – October 5, 2018 –
SUNRIGHTS INC. president Daizo Suzuki announced today that BEYBLADE BURST TURBO, the third season of the hit animated BEYBLADE BURST television series from the New York City-based Entertainment Rights management company, will debut on October 7 on TELETOON in Canada.

“We are pleased to continue this partnership with TELETOON and to bring an all-new season of BEYBLADE BURST to Canada,” added Suzuki. “As we prepare for our World Championship event in Paris later this year, fan excitement for the BEYBLADE brand is hotter than ever. It's the perfect time to launch a new season in key territories around the world with fans demanding more BEYBLADE merchandise and products.”

BEYBLADE BURST TURBO introduces the story of Aiger Akabane, a wild child who grew up surrounded by nature. Inspired by a chance Bey battle with World Champion Valt Aoi, Aiger sets his sights on becoming an invincible Blader with the help of his Turbo Bey, Z Achilles. Battling powerful opponents and seeking strength, Aiger sets out to earn a chance to unseat Valt and claim the title of World Champion. Here begins Aiger's tale of epic adventures and fierce battles on his way to the top.

SUNRIGHTS INC. also continues to work with Hasbro, the BEYBLADE BURST brand's master toy licensee, and notable licensing agents in key markets around the world to expand the brand's product lines across most licensing categories.

About SUNRIGHTS INC.
SUNRIGHTS, INC. is an Entertainment Rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about us at http://Sunrights-inc.com.

About d-rights Inc.
d-rights, Inc. is a key player in international production of animated content for families and children globally. It is recognized for brands such as Beyblade, B-Daman, and Scan2Go. d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK) who distributes popular titles including "Yu-Gi-Oh!", "Doraemon", "Crayon Shin-chan" and "One Piece", and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.Hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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