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Bandai Namco Entertainment Announces Sand Land Project to Multifacetedly Develop the Popular IP Created by Akira Toriyama, Starting with an Animation

IRVINE, Calif (Dec. 20, 2022)Bandai Namco Entertainment Inc., together with Bandai Namco Filmworks Inc. and Shueisha, Inc., today announced the SAND LAND project, revolving around Akira Toriyama's masterpiece.

SAND LAND project will see various partners come together to create a wide variety of content and develop SAND LAND into a full IP. The project will start with co-production of animation by Bandai Namco Filmworks Inc.'s Sunrise Studio, Kamikaze Douga Co., Ltd., and anima inc.

SAND LAND is a popular manga created by Akira Toriyama, the author of DRAGON BALL and Dr. Slump. Serialized intensively for a short period in Weekly Shonen Jump in 2000, the one volume comic has gained worldwide popularity since its publishing.

In a desert world where both demons and humans suffer from an extreme water shortage, Beelzebub, the prince of demons, and Rao, a small-town sheriff, form a tag-team and set off on an adventure in search of the Phantom Lake somewhere in the desert.

For more information about SAND LAND, visit the dedicated website. For other titles from Bandai Namco Entertainment America Inc., please visit www.bandainamcoent.com. Join the conversation on Twitter at https://www.Twitter.com/BandaiNamcoUS, check us out live on Twitch at https://twitch.tv/bandainamcous, or follow us on Facebook at https://www.facebook.com/BandaiNamcoUS.

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