Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Starts Today!

KLab Inc.
(TSE1: 3656)

Tokyo, Japan – March 16, 2020 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that its smartphone rhythm game Utano☆Princesama Shining Live will have a collaboration and celebrate in game campaigns with the popular all-you-can-eat dessert restaurant Sweets Paradise.

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Starts

Starting Monday, March 16, an original collaboration menu will be featured at five stores in Japan.

The motif for the collaboration menu theme was based off of the fan favorite events that were picked during the Event Story Voting Campaign held August 2019. Original goods and items featuring this motif will also appear at the cafes.

For more information on the collaboration check out the official Sweets Paradise website: https://www.sweets-paradise.jp/collaboration/shininglive

The following in game campaigns will also be held to commemorate the collaboration cafe.

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Download and Comeback Campaign
Utano☆Princesama Shining Live & Sweets Paradise Collaboration Photoshoot
Utano☆Princesama Shining Live & Sweets Paradise Collaboration One Free Shot a Day
Utano☆Princesama Shining Live & Sweets Paradise Collaboration Special Login Bonus
Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Set Sales

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Download and Welcome Back Campaign

During the Download and Welcome Back Campaign, based on the total number of players who downloaded the app for the first time and those who login for the first time in a while, all players have the opportunity to earn fabulous rewards!

You can read the event stories that inspired the motifs for the collaboration cafe by earning story event tickets only available in Utano☆Princesama Shining Live.

Event Period: Monday, March 16 to Tuesday, March 31 (UTC+9)

Campaign Countdown Targets:

Players who download the app for the first time
Players who log back into the game after a long absence
Reward Targets: All players

Reward List:

When the campaign period ends, the total will be tallied and rewards will be sent according to the number of players who either came back or started the game during the campaign period. Don't miss out on this chance to receive fabulous items like Prisms, Enhancement items, SR Tickets, and more!

Please check the app for more details:
(Notifications List > Event Information > Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Starts Today)

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Photo Shoot

The Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Photo Shoot is a one-time paid 11-Shot Photo Shoot where players are guaranteed one or more UR Photos.

Event Period: Monday, March 16 to Tuesday, March 31 (UTC+9)

Please check the app for more details:
(Notifications List > Event Information > Utano☆Princesama Shining Live x Sweets Paradise Collaboration Photo Shoot Starts Today)

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Once a Day Free Photo Shoot

Players can receive a free 1-Shot Photo Shoot every day for up to 16 days during the first and second halves of the campaign period.

The first part will feature Photos of Otoya, Natsuki, Tokiya, Ren, Reiji, and Ranmaru.
The second part will feature Photos of Masato, Syo, Cecil, Ai, and Camus.

Don't miss out on your chance to get a Photo of your favorite idol!

Please check the app for more details:
(Notifications List > Event Information > Utano☆Princesama Shining Live x Sweets Paradise Collaboration Campaign Starts Today)

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Special Login Bonus

During the first and second halves of the campaign period, players will receive idol gems for a total of 11 days. Log in every day to collect them all!

First Event Period: Monday, March 16 to Thursday, March 26 (UTC+9)

Gift Information:
Day 1 Otoya Gem x1
Day 2 Natsuki Gem x1
Day 3 Tokiya Gem x1
Day 4 Ren Gem x1
Day 5 Reiji Gem x1
Day 6 Ranmaru Gem x1

Second Event Period: Tuesday, March 24 to Tuesday, March 31 (UTC+9)

Gift Information:
Day 1 Masato Gem x1
Day 2 Syo Gem x1
Day 3 Cecil Gem x1
Day 4 Ai Gem x1
Day 5 Camus Gem x1

Utano☆Princesama Shining Live & Sweets Paradise Collaboration Sets on Sale

During the campaign, there will be three different sets on sale. Don't miss your chance to get Prisms, EXP Up and other great items in these sets.

Event Period: Monday, March 16 to Tuesday, March 31

Set Information:
Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Mega Set
Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Set
Utano☆Princesama Shining Live & Sweets Paradise Collaboration Campaign Set Mini Set

Please check the app for more details:
(Notifications List > Event Information > Utano☆Princesama Shining Live x Sweets Paradise Collaboration Campaign Starts Today])

Please Note the Following:
* Game content is subject to change without prior notice.
* “Photo Shoots” are the in-game system where players randomly obtain the in-game “Photo” items.