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'Utano☆Princesama Shining Live' Spring 2021 Campaign Begins

A Livestream Featuring Takuma Terashima, Shōta Aoi, Tomoaki Maeno is Scheduled for Mid-May!

Tokyo, Japan - April 28, 2021 - KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that the Spring 2021 Campaign began Tuesday, April 27 in its smartphone rhythm game Utano☆Princesama Shining Live. Players can check out the latest information from the Spring 2021 Campaign website.

Furthermore, to commemorate the Spring 2021 Campaigns, a special livestream will take place in mid-May. The program will feature Takuma Terashima (voice of Otoya Ittoki), Shōta Aoi (voice of Ai Mikaze), and Tomoaki Maeno (voice of Camus). The program will include special segments with update news, and more.

The Spring 2021 Campaign Begins!

The Shining Live Spring 2021 Campaign began Tuesday, April 27. A second campaign is scheduled to be held in mid-May, and the third campaign will be held in late May. We hope you enjoy all the great content we have lined up!

Spring 2021 Campaign Overview

"Birth of the Frontier" Photo Shoots Debut! The 11 Idols Appear in Special April Fool's Event Outfits!

On Thursday, April 1 players were able to enter a fantasy world and meet chibi versions of the idols in the April Fool's limited-time event "Birth of the Frontier". Starting Tuesday, April 27, as part of the Spring 2021 Campaign, the 11 idols will appear as "Birth of the Frontier" UR Photos with the April Fool's event outfits. There will be a variety of different "Birth of the Frontier" Photo Shoots available during this period.

See the "Birth of the Frontier Step-Up Photo Shoot" in-game notice for more details.

New Campaign Sets Guarantee One UR "Birth of the Frontier" Photo! Three Types of Campaign Sets Now On Sale!

Three kinds of Spring 2021 Campaign Sets and a special Set that includes a Birth of the Frontier 11-Shot (UR x1) Pass will be available! This special pass allows you to perform an 11-Shot Photo Shoot that guarantees at least one UR "Birth of the Frontier" Photo.

See the "Spring 2021 Campaign Sets Added to Shop" in-game notice for more details.

Campaign Period: Thursday, April 23 to Monday, May 10 (UTC+9)

Sets
★ Birth of the Frontier 11-Shot (UR x1) Pass Set
★ Spring 2021 Campaign Mega Set Round 1
★ Spring 2021 Campaign Set Round 1
★ Spring 2021 Campaign Mini Set Round 1

The Spring 2021 Campaign Photo Shoot

During the campaign period, there will be various special missions and Jobs available where you can earn Campaign Points. These points can then be used in the Spring 2021 Campaign Photo Shoot, an 11-shot Photo Shoot that guarantees one UR Photo at steps 10 and 20!

What's more, you can also choose which idol to receive at least one Photo of at steps 1, 15, and 20! Make sure to stock up on Campaign Points so you don't miss this great chance to get lots of Photos!

Campaign Period: Tuesday, April 27 to Monday, May 31 (UTC+9)

*The list of Photos available from the Spring 2021 Campaign Photo Shoot is the same as that for the Standard Photo Shoot.

Spring 2021 Campaign Login Bonus

Login during the campaign period to receive Campaign Points every day for 35 days! The day one login bonus will be 300 Points while every subsequent day login will be 50 Points. Be sure to login every day to get Points!

Campaign Period: Tuesday, April 27 to Monday, May 31 (UTC+9)

Special Spring 2021 Campaign Missions! Get Campaign Points and More!

Brand new single-player Missions and all-player Missions start during the Spring 2021 Campaign. Make sure to play every day so you don't miss out on any of the great rewards on offer.

Schedule:
Missions: Round 1
Tuesday, April 27 to Monday, May 31

Missions: Round 2
Tuesday, April 27 to Monday, May 10

Spring 2021 Campaign Daily Free 11-Shot Photo Shoot

This Daily Free 11-Shot Photo Shoot will be available once a day for a maximum of three days. Don't miss this chance to get your hands on heaps of Photos!

Campaign Period: Tuesday, April 27 to Monday, May 10 (UTC+9)

For a list of available Photos and their pull rates, go to the Daily Free 11-Shot Photo Shoot screen then tap the "Available Photos" button.

*The Daily Free 11-Shot Photo Shoot resets every day at midnight Japan Time.
*Once you have used the Daily Free 11-Shot Photo Shoot three times the Photo Shoot will not be displayed again.
*The list of Photos available from the Daily Free 11-Shot Photo Shoot is the same as that for the Standard Photo Shoot.

Other Spring 2021 Campaign Features:
★ New! Spring 2021 Campaign livestream
★ Fully-voiced event stories
★ Theater Shining songs added
★ New! Shining Live Pass added
And much more!

Notes
*See the official website or in-game announcement for details and information.
*Game content is subject to change without prior notice.
*"Photo Shoots" are the in-game system where players randomly obtain the in-game "Photo" items.

Utano☆Princesama Shining Live Spring 2021 Campaign Special Livestream

There will be a special livestream in mid-May in celebration of the Utano☆Princesama Shining Live Spring 2021 Campaign!

The livestream will feature special guests Takuma Terashima (voice of Otoya Ittoki), Shōta Aoi (voice of Ai Mikaze), and Tomoaki Maeno (voice of Camus)! The program will include special segments with update news, and more. The livestream will be in Japanese and feature English commentary.

Details of the livestream will be announced later on the official Shining Live website and social media. Subscribe and set a reminder so you don't miss this special livestream!

Livestream Information

Livestream Title
Utano☆Princesama Shining Live Spring 2021 Campaign Special Livestream

Guests
MC: Kenichi Ono
Special Guests: Takuma Terashima (voice of Otoya Ittoki)
Shōta Aoi (voice of Ai Mikaze)
Tomoaki Maeno (voice of Camus)

*Guests and broadcast content are subject to change without notice.

Spring 2021 Campaign Website:
https://www.utapri-shining-live.com/en/spring_campaign_2021/

About Utano☆Princesama Shining Live
Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI's Utano☆Princesama series.

Utano☆Princesama Shining Live Overview

Title: Utano☆Princesama Shining Live
Supported OSes: Android™ 4.4+, iOS 9.0+ * Not available on some devices.
Supported Regions: Global (Excludes Japan)
Supported Languages: English and Traditional Chinese
Genre: Rhythm game
Price: Free-to-play (In-app purchases available)
Copyright: ©SAOTOME GAKUEN © KLabGames
Official Twitter Account: @shininglive_en
Official Facebook Page: https://www.Facebook.com/ShiningLiveEN
Official Website: https://www.utapri-shining-live.com/en/

Download here!

App Store: https://itunes.apple.com/app/id1284790977

Google Play: https://play.google.com/store/apps/details?id=com.KLab.utapri.shininglive.global

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Android, Google Play, and the Google Play logo are registered trademarks of Google LLC. All other trademarks or registered trademarks are the property of their respective owners.

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan's leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI's business covers a wide range of fields, including console games, trading card games, videos, and music. The company's sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: https://www.broccoli.co.jp/ (Only available in Japanese)

About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai. For more information about KLab, please visit https://www.KLab.com/en/.

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